Everyone knows GoFundMe as the emergency fundraising platform but what the moments outside of crisis?
This spot was created to highlight the emotional impact of collective generosity using storytelling with a personal touch to show how small acts of giving can create meaningful change.
I helped shape the visual direction, tone, and overall concept with cross-functional teams to bring the narrative to life.
This spot was created to highlight the emotional impact of collective generosity using storytelling with a personal touch to show how small acts of giving can create meaningful change.
I helped shape the visual direction, tone, and overall concept with cross-functional teams to bring the narrative to life.
Art direction: Nicole Kline
Creative direction: James Dawson-Hollis, Vivienne Wan, Steve Babcock
Creative direction: James Dawson-Hollis, Vivienne Wan, Steve Babcock
© nicole kline