GoFundMe
TV CommercialEveryone knows GoFundMe as the emergency fundraising platform but what about the moments outside of crisis?
This spot was created to highlight the emotional impact of collective generosity using storytelling with a personal touch to show how small acts of giving can create meaningful change.
I helped shape the visual direction, tone, and overall concept with cross-functional teams to bring the narrative to life.
This spot was created to highlight the emotional impact of collective generosity using storytelling with a personal touch to show how small acts of giving can create meaningful change.
I helped shape the visual direction, tone, and overall concept with cross-functional teams to bring the narrative to life.
Art direction: Nicole Kline
Animation/editing: Diana Cimino
Producer: David Brame
Creative direction: James Dawson-Hollis, Vivienne Wan, Steve Babcock
Animation/editing: Diana Cimino
Producer: David Brame
Creative direction: James Dawson-Hollis, Vivienne Wan, Steve Babcock
© nicole kline